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Mayweather-Maidana PPV to start an hour earlier

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Looking to accomodate its viewers in the Eastern and Central time zones, Showtime will air the Mayweather-Maidana pay-per-view an hour before its usual start time.

8 p.m. ET/5 p.m. PT is the new scheduled start time for the event.

“Pay-per-view boxing events have changed, and we think it’s time the scheduling changed too,” said Stephen Espinoza, Executive Vice President and General Manager, SHOWTIME Sports. “Along with our partners at Mayweather Promotions and Golden Boy Promotions, we have been presenting compelling four-fight cards with multiple 12-round world championship bouts. As a result, we’ve seen the start of the main event coming later and later into the night which is not an ideal viewing experience for viewers in the Eastern and Central time zones. No other major sport makes a significant portion of their audiences wait until well past midnight for the peak of the event. SHOWTIME PPV will no longer be one of the exceptions.”

The first Mayweather-Maidana PPV ended after midnight on the East Coast, so this is a good effort on Showtime’s part to keep those viewers up.

Before the PPV telecast begins, “Countdown Live” will air on Showtime immediately prior to the start of the PPV, with live interviews, special features and analysis. The network will also broadcast the John Molina Jr vs Humberto Soto fight which takes place on the undercard.

Mayweather vs Maidana 2 takes place on September 13 at the MGM Grand in Las Vegas.

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